Info Edge - B2B Marketing Role

B2B Marketing

An incredible opportunity to be part of a company which is a leader in the e-recruitment space with its much recognised brand Naukri.com. Also, having forayed into matrimonial, real estate and education space with powerful brands like Jeevansathi.com, 99acres.com, Shiksha.com and brought prominent brands like iimjobs and zwayam in its fold, Info Edge is truly a place to be if you want to be a part of innovation, change, continuous learning and growth.

About the Role:

You will be part of the B2B marketing team of Naukri Hiring Suite - a bouquet of solutions to meet all the hiring needs of organisations. This includes Naukri, iimjobs, hirist, Firstnaukri, Zwayam, DoSelect, and eHire.

Key Responsibilities:

- Organise internal and external events to create awareness of Naukri Hiring Suite and establish a strong connect with the HR fraternity

- Create a strong social media presence of Naukri Hiring Suite.

- Create effective and engaging videos for products falling under Naukri Hiring Suite.

- Gather continuous market intelligence and competitive data.

- Understand client sentiment / perception towards the brand and communicate to respective teams.

- Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies.

- Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources.

Desired Qualifications / Competencies & Skills:

- B.Tech + MBA with progressive marketing experience in a business-to-business environment, or the equivalent in Product Development Company.

- Strong written and verbal communication skills and an eye for design

You will be a good fit if:

- You are comfortable getting your hands dirty in a fast-paced environment.

- You are comfortable working with ambiguity.

- You are self-motivated, have a strong bias for action and execute with urgency.