AVP: Brand: Naukri.com (InfoEdge India Ltd) About Info Edge : Info Edge is India's leading consumer internet company known for its strong brands in recruitment (naukri.com, naukrigulf.com, iimjobs.com, firstnaukri.com), real estate (99acres.com), matrimony (jeevansathi.com) and education (shiksha.com). Starting with a classified recruitment online business, naukri.com, the Company has grown and diversified rapidly, setting benchmarks as a pioneer for others to follow either through setting up of in-house brands or through the route of strategic investments and acquisitions. Zomato.com, policybazaar.com and Happily Unmarried are our investee companies to name a few out of many. With years of experience in the domain, strong cash flow generation and a diversified business portfolio, Info Edge is one of the very few profitable pure play internet companies in the country. These are exciting times for Info Edge as we continue to grow in all our businesses, and continue to scale newer heights. We are investing across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI) to increase our predictive powers on customer behaviour and continuously optimise and improve our systems. About the Role : This is a national role for the brand, Naukri.com and is based out of Noida as part of the marketing team of InfoEdge. Team handling is part of the role. The role reports to the marketing Head of Naukri.com. Job Purpose : Strategize and implement the brand and communication roadmap for Naukri.com in order to boost leadership in priority segments for the jobsite. It encompasses consumer research, brand communication, PR, media and social media marketing. Key Responsibility Areas : 1. Work with digital and creative agencies towards developing and executing brand communication as well as manage social presence of the brand across various handles. 2. Ensure consistency in all Marketing Communication across platforms by close collaboration with key stakeholders. 3. Devise and implement marketing strategy to meet business objectives in key cohorts through content marketing efforts across multiple channels. 4. Monitor consumer touchpoints and create communication in line with the overall brand thought and positioning. This will include refreshing of communication as and when needed. 5. Monitor & track brand health, conduct research, cull out information which is relevant and act as a support to business. 6. Work closely with the Product, Performance Marketing and Business Intelligence teams; execute new product launches and marketing promotions to meet business objectives. 7. Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis. KPIs : 1. Brand impact, awareness and uplift with consumers 2. Effectiveness of specific brand campaigns 3. Movement in business metrics basis brand campaigns 4. Lead Generation Requirements: 1. PGDM / MBA (Marketing) from a premier B-School, prior experience in Internet industry is preferred. 2. Strong points to be consumer understanding and brand communication. 3. Prior exposure to research and media planning will be a plus. 4. Should have good analytical and data skills. 5. Should be a self-starter, with out of the box and strategic thinking ability 6. Excellent written and verbal communication skills. 7. Good interpersonal skills and a good team player

Noida

Info Edge - AVP - Brand Management - Naukri.com - IIM/ISB/MDI/FMS 

Info Edge - AVP - Brand Management - Naukri.com - IIM/ISB/MDI/FMS  ,Job Description for Info Edge - AVP - Brand Management - Naukri.com - IIM/ISB/MDI/FMS  in Info Edge in  Noida for (7-10) years of experience. Apply Now!

Job Description for Info Edge - AVP - Brand Management - Naukri.com - IIM/ISB/MDI/FMS  in Info Edge in  Noida for (7-10) years of experience. Apply Now!