Info Edge - AVP - B2B Marketing - Naukri.com

About Info Edge - We are Info Edge, a pioneer in the Indian internet ecosystem.

We help people connect:

We help people navigate through important decisions in their life. You may have heard about us when you are looking for a job (Naukri), a house (99acres), a life partner (Jeevansathi), or while you were studying (Shiksha). We help users decide the right college, identify dream opportunities, - nd a life partner, a new place. Here are some brands you'll be working with.

We nurture new ideas:

Get the opportunity to work for startups with the perks of being in a corporate environment. You'll be excited to know that these are graduation projects that turned into successful startups. Your project could be next!

We invest in ideas with potential:

We also invest actively (more than 30+ brands), and you might recognize us if you order food online (Zomato) or buy insurance online (Policy bazaar). There are also others like Happily Unmarried, DoSelect, etc.

We are re-inventing:

As technology is transforming and there are newer & faster ways to solve the old problems at hand, we're transitioning from classi- eds to a more AI-driven value provider. We are embarking on a transformation journey from transactional-driven product experiences to value-driven personal experiences by incorporating emerging tech stack, data science, and machine learning into our products.

We are close to $8 billion+ in market cap but are a lot more inhow we touch everyone's life on a day-to-day basis. And we aspire to do more.

Job description:

AVP (B2B Marketing)

An incredible opportunity to be part of a Naukri.com, a leader in online recruitment space.

About the Role:

- Leading B2B Product Marketing initiatives for Naukri.com. Strategize, Plan and Execute marketing campaigns and GTM roll outs.

- Own the formulation of value proposition, go-to-market strategy and execute marketing and communication campaigns with an objective to increase brand awareness, drive demand and overall market growth.

Key Responsibilities:

- Develop the GTM strategy and manage the marketing communication to generate demand and sales leads for products.

- Strategic business partner of Naukri, with core KPI of creating awareness and driving revenue/customer growth.

- Deeply understand each business - their customer persona, opportunities and challenges.

- Develop the product positioning and messaging.

- Communicate and develop all collaterals, presentations for the products, coordinate with the sales team and support the selling process.

- Plan the launch of new products/features and manage cross departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.

- Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies.

- Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources.

Desired Qualifications / Competencies & Skills:

- Experience in B2B marketing with Product/Tech/Start-up companies.

- Understanding of key metrics to measure the success of marketing initiatives.

You will be a good fit if:

- You are self-motivated, and inspire team to do best work of their lives

- You have exceptional story telling skills and an eye for design.

- You understand technology, but love customer-first & business-first thinking.

- You are comfortable getting your hands dirty in a fast-paced environment.