Influencer Content Manager - Content & Communication - Online Supplement Store

Role and Responsibilities :

- Lead, oversee and assist in the closing of business deals between HealthKart (such as brands, agencies and production studios) and influencers

- Build and maintain a great working relationship with Influencers - paid as well as barter

- Identify the right set of established and upcoming influencers across brands (TrueBasics, HK Vitals & bGREEN) to grow the portfolio

- Device and execute end-to-end Influencer marketing strategy for the brand

- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media

- Work on a business model to work with the influencers to optimize the results through the association on a long term basis

Skills and Experience :

- Bachelor's/PG in marketing

- Should have worked with a mix set of influencers - category A+, A, B, micro

- Knowledge of short form video platforms such as YouTube, Instagram

- understand nuances of working with influencers on these platforms

- Should have an experience of 3-7 years with a minimum of 2 years in Influencer marketing & management

- Great negotiation skills to ensure maximum ROI for the budgets

- Excellent communication & negotiation skills with a sales driven mindset

- Great time management as you will need to coordinate multiple projects at a time

- Great at building relationships and project management skills