Infinity Learn - Manager - Product Marketing

Responsibilities :

- Understand Infinity Learn's vision, mission, values, future outlook, and footprint across K - 12 segment in India.

- Establish a shared vision across the company by building consensus on priorities that lead to successful product execution. Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction.

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic

- Sales enablement - Craft and design high-value sales tools, training, and collaterals.

- Identify key requirements for sales funnel optimization, implement requirements and analyse impact and conversion metrics.

- Own SEO Strategy - Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic.

- Build your own processes and methods to uphold our high product standards while focusing on frictionless experiences for our users.

Who you are :

- We are looking for product marketing managers to develop and execute marketing strategies to increase product awareness and adoption. If you're a product marketer who is passionate about edtech and empathetic towards learner issues, you're just who we're looking for.

Must have/Minimum Requirement :

- Ability to break complex problems into smaller problems. And use data to solve these business problems

- Strong written and verbal communication skills with a talent for precise articulations of customer problems

- Demonstrable experience collaborating with cross-functional teams, including executive management, product management, operations, sales and marketing 3-4 Years of of product marketing experience focused on aiding business growth.