Industrybuying.com - Manager - Performance Marketing

Performance Marketing Manager

Industrybuying is transforming the B2B landscape and shaping the future of B2B e-commerce in India. We're on a mission to make this segment highly accessible to all, backed by tech superpowers & a wide range of products on offer. To accomplish this, we're looking for a seasoned Performance Marketing professional to spearhead our growth marketing initiatives - enhance, accelerate and align marketing function with the company's growth strategy.

Responsibilities:

- Manage and optimize critical campaigns/accounts in performance campaign across Google Ads , which includes all types of campaigns majorly shopping, DSA, GDN, brand and app campaigns.

Handle Facebook and other major social media platforms (paid part).

- Responsible for setting the overall organization-wide Performance Marketing and Acquisition-Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google, FB and social media platforms.

- Research and implement new ideas/features/strategies in a systematic manner.

- Carry out experiments and reporting results and insights.

- Create highly engaging ad copies and relentlessly testing them.

- Implement scripts and rules to take care of tasks which can be automated diligently.

- Analyse data to make informed marketing decisions.

- Coordinate with the tech team to ensure all types of integration between performance platforms. inhouse modules plus all analytics tools like JA and firebase.

- Work with the Design and Content Team to develop Creatives in order to optimize Marketing Campaigns.

- Focus on increasing the budget on a monthly basis.

Ideal Candidate Profile:

- 4+ years of proven expertise in managing and optimizing large and complex Google Ads search campaigns end-to-end, with at least 80% of time dedicated to Google Ads.

- In depth knowledge of app marketing.

- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.

- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you.

- Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations.

- Excellent project management skills - ensuring all action items are on track.

- Well-versed in performance marketing, conversion, and online customer acquisition

- Experience with website analytics tools (e.g., Google Analytics, firewall and JA)

- Good data handling skills- excel, sql.

- Tier i-ii B.Tech or MBA preferred

- Prior e-commerce experience preferred