Industrybuying.com - Manager - App Marketing

IndustryBuying is looking for an App Marketing Manager who has deep knowledge and experience in the marketing of the android app. We're looking for someone who's excited about leading the entire app project, exerting your marketing creativity to establish a mobile app as a company's major channel to attract leads, nurture and drive engagement, and achieve customer excellence. You'll be formulating link-building strategies and coordinating with other marketing channels and the Technical team to achieve continuous growth of our service.

Roles and responsibilities :

- Develop app marketing strategies and roadmap to achieve business goals.

- Generate deep insights about customers at each stage in their relationship with our app, inventing new ways to provide a better eCommerce experience.

- Take ownership of the app marketing projects, including conceptualizing, building, executing, and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization.

- Partner with product and tech teams to execute promotion campaigns and app development that lead to increased engagement from active customers as well as lapsed customers.

- Increase awareness of our service by developing and iterating on customer segmentation, designing innovative marketing tactics and understanding the end-to-end app life cycle funnel and attribution metrics to shape marketing and messaging.

Desired candidate profile :

- Must have 3+ years of relevant work experience in online digital marketing, product management, and/or eCommerce business development.

- Must have experience of managing app with 100K+ downloads, ideally eCommerce app.

- Outstanding achievements in improving active rate, retention rate, conversions rate, and any other important marketing KPIs.

- Strong data management skills in Excel; demonstrated experience using data analysis & extracting useful insights.

- Good understanding of app development; technical skill in app development and/or programming is a plus.

- Tier I - Tier II colleges' B.Tech / management/ marketing graduates will be preferred.