IndustryARC - Senior Manager - Digital Marketing

Role & Responsibilities.

- Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue

- Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of IndustryARC and generate demand for key solution areas

- Define goals and measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue

- Plan, execute, and manage webinars and weekly demos

- Plan, manage, and improve nurture and drip email programs

- Manage development of demand generation assets with content and product marketing teams

- Manage some vendor and partner relationships and budget for third party programs

- Oversee the launch of media campaigns by coordinating with marketing, Research and sales departments. This includes authoring said communication that is brief and informative

- Provide a strategic communication and marketing lens to ensure problems are being tackled in the correct and efficient manner

- Oversee the delivery and execution process to ensure effective team communication and collaboration

- Develop relationships with cross-functional teams to partner on projects with multiple stakeholders

- Digital marketing and email campaign experience required

- Experience managing clients

- Contribute ideas for improving marketing standards and processes by introducing new ideas and best practices

- Plan and execute all web, SEO/SEM, marketing database, this includes email, social media and display advertising campaign

- Identify trends and insights with recommendations to optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Manage social media presence across key platforms e.g Facebook, LinkedIn, Twitter etc

Desired Skills :

- At least 10 years experience in Process or Team Leadership Role

- High energy and go-getter attitude; comfortable working autonomously

- Must have excellent problem solving and analysis skills with presentation development skills

- Expertise in website analytics tools

- Superlative Written and Verbal Communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Open for taking up additional responsibilities in the interest of the organization and team