Posted By
Posted in
Sales & Marketing
Job Code
476299
Job Description :
- Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic, Leads
- Managing & training the marketing team regularly & keep a tap on all the channels like, Emails, Google, Facebook, SEO, Content Marketing etc. in terms of traffic, Leads, Branding
- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports.
- Educate and build excitement among execs to better utilize digital marketing channels to help achieve business objectives
- Devising strategies to drive online traffic to the company website
- Identify the assets to support digital campaigns such as infographics, videos, podcasts, email, etc.
- Identify trending topics to base content
- Ensure the content provided by content team is up to date and fully supports the brand and positioning. Ensure content and collaterals are optimized for SEO
- Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results
- Generate weekly & monthly reports of marketing campaign's performance
- Measure and report results and impact of marketing programs to VP at regular intervals
- Communicate with Vice President about marketing goals and results
- Collaborate with internal stakeholders and knowledge sources for working on all content and lead generation activities
- Partner with advertising and media specialists to increase marketing results
- Ensure regular media coverage through press release, PR programs, mentions in domain / industry relevant articles, interviews, etc.
- Utilising a range of techniques including paid search, SEO and PPC.
- Evaluating competitor's data & market conditions
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Monitor key web statistics and apply learnings to optimize campaigns
- Monitor social media reports to identify opportunities to optimize activity
Mandatory Skills :
- Strong Communication skills, Advanced knowledge of HTML and CSS required, Enthusiastic about tapping the digital opportunity, strong Project management skills
Desirable Skills :
- Ability to work to tight deadlines and deliver under pressure, The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy
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Posted By
Posted in
Sales & Marketing
Job Code
476299