Industrial Guidance & Export Promotion Bureau - Manager - Social Media (7-10 yrs)
i. Community Management, Content Marketing, Content Writing, Social Media Marketing (SMM), and Web Analytics.
ii. Creating an effective editorial plan and publishing for the brand. Guidances editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution, measurement and improvement
iii. Channel management of digital content hubs and all supporting social channels including but not limited to email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work for Guidance
iv. Edit, proofread and improve content basis customer (internal and external) feedback and post analyzing traffic response metrics
v. Budgeting and running Guidances social media campaigns (paid and organic)
vi. Formulating high-quality novel content, a combination of written and visual content for each social media campaign, and map it with the content and channel strategy
vii. Building a social media presence by maintaining a solid online presence and improve the Alexa rankings of Guidances website, drive traffic (in terms of followers and engagement) on all the social media handles
viii. Monitoring the Guidance's brand on social media and responding to the queries in a timely manner
ix. Building brand awareness by engaging relevant influencers, by justifying the selection of each influencer
x. Managing our online communities to ensure respectful and appropriate engagement
xi. Responding to comments on each of our accounts, by creating an SLA and escalation metrics
xii. Overseeing investor queries on social media.
i. Solid knowledge of website analytics tools
ii. Working knowledge of ad serving tools
iii. Experience in setting up and optimizing Google AdWords campaigns
v. Good writing/ editing skills, editorial mindset with an ability to predict audience preferences
You may visit our website www.investingintamilnadu.com and apply for the job postings as per Notification No. ELCOT/2021
Only full applications filled as per Notification No. ELCOT/2021 will be considered.