IndusInd Bank - Product Manager - Consumer Banking

Product Manager Consumer Banking

Role Details :

- The individual shall be responsible for Planning & management of Personalized Client Interventions on the Retail Liabilities Book to drive the Objective of Client Engagement, Product Penetration, Cross Sell & Liabilities Book Growth.

- The Individual will work closely with Analytics/Marketing/Campaigns/ Alternate & Branch Banking Channels to drive the Business agenda

Overall Job Description :

- Lead and own full program life cycle for Mass Banking Liability clients from Onboarding Programs ( 1st 90 days ) & Trigger based Interventions later in the Client Lifecycle

- Ownership of Client Vectors ; NBD activation/ Credit Velocity/ Product Holding / Balance / Sticky & Premium Product Penetration

- Leverages Multiple channels to drive Client level KPIs Including callouts, email , social media , Mobile & Inbound Call center.

- Creates Various Programs Like Dormant & Inactive Reactivation, Base Book Deepening, Product Switch & Upgrades , FD Penetration & FD growth led Programs

- Measure Program Efficacy & ROI at a Program/ Segment level by using Scientific & established measurement methods.

- Define, generate and assess metrics and key performance indicators for each campaign. Provide all necessary data to support critical decision-making through fact-based analysis.

- Collaborate with and manage key stakeholders ; business & product teams, Channels, campaign management, Data Analytics and decision science teams, marketing, partners (vendors), leadership and senior management teams, etc.- to ensure successful execution of initiatives

- Liaise with marketing team to craft high quality client communication and Legal & Compliance team to ensure all client Programs are within the L&C ambit