IndusInd Bank - Marketing Manager

To plan and execute activities to support business objectives for branches. The same to be carried out by 5 broad activities:

- Visibility for the branch/product to induce footfalls

- Acquisition led programs

- Lead generation activities

- Regional/ Branch Level Cross sell campaigns

- Integrated Promotions

Details of the same are as :

A). Region/Cluster / Branch specific promotions

- Planning promos with Branch Heads keeping into mind business objectives.

- Number crunching in terms of cost of acquisition and incremental number generation.

- Tracking and monitoring of promotions for setting benchmarks/ milestones.

B). Merchandising support for branches

- Regular replenishment

- Communicate & Implement Merchandising calendar/schedule

- Emphasize the importance of visual merchandising & branding.

C). New branch launches/ BTL conversions

- Merchandise including internal signage's

- Inserts / outdoor / banners

D). Alliances

- local clubs/associations for promos / Databases/lead generation

- local companies for Events & sponsorships.

- Community service / institutions etc

E). Local advertising

- cable TV advtg./ road signs / bannering campaign

- local ads. (in Tabloids, vernacular publications)

F). Vendor management & commercial control

Managing vendors/agencies to execute the marketing initiative within cost & time specified. Processing & follow up for vendor/ agency bills.

G). Implementation of Central Marketing Initiatives (Promotions, Advertising campaigns etc)

Effective implementation at local level

Evaluation & analysis

Collation of responses & feedback to Central Marketing