Posted By
Posted in
Sales & Marketing
Job Code
890996
IndusInd Bank - Manager Marketing - Consumer Banking
Role Details :
- Marketing Leader from CO for Business support and Zonal activities
- Plan and review Marketing plans for the zone in line with the Zonal / product strategies
- Strong concept and deadline orientation in driving marketing initiatives
- Responsible for Sales Promotion, Events and Branding initiatives
- Good exposure and knowledge of BTL Marketing and Captive /Internal Branding
- Campaign support to Business teams
- Drive all the Outdoor Campaigns, Events & Activation, Zonal Programs, Alliances, Other Campaigns & Customer touch points
Overall Job Description :
- Development of e-mailers, Management / expansion of Marquee Properties, Events, Promotions, Branch visual merchandising / signage, Product launch, Atl / Btl development and management, vendor management and zonal activities support
- Support all Brand Communication activities including ATL, BTL, Retail along various product launches
- Manage and drive marketing initiatives for CA, Home Markets and upcoming Retail initiative for SME
- Campaign management support and development of creatives for various mediums as per business and marketing plan requirement
- Innovate Idea's in all communication mediums & Develop new vendors for innovative branding solutions and cost optimisation
- Ensure compliance of brand guidelines in all communication (internal and external)
- Support Monthly planning of Marketing Activities and Initiatives with Zonal Marketing Managers
- Responsible for management of all marquee properties such as Metro Stations, Airports etc
- Branding deployment across branches and ATMs
- Monthly review on Visual Merchandising and Inauguration of New Branches and upgradation of Visual Merchandising at existing branches.
- Experiential / event along with product launch conferences while representing for the brand
- Media Planning - Review delivery channels for communications and recommend the most suitable mediums with effective use of resources.
- Negotiate annual deals (media buys) with different media groups in television, radio, press & OOH
- Analysis & periodic reviews of brand, competitive, category, customer & consumer trends to enhance brand's equity & marketplace performance
- Controlling and deployment of all merchandise material & continuously identify new cost effective and innovate merchandise material
- Develop and execute field marketing plan for product launch
- Marketing Research - Regularly monitoring and review the market trends marketing innovation and competition data and design proactive market communication plan along with the business team
- Costs & Budgets - Allocate budgets to States, monthly- quarterly tracking
- Experience in marketing communication management, OOH and on ground activity experience in a fast paced sector like Banking, telecom etc.
- Ability to work with cross functional teams of Product and Sales
- Ability to prioritize among various projects and comfortable working in ambiguous and fast changing work environment
Desired Behavioral / Functional Traits :
- Excellent interpersonal skills
- Good communication skills
- Results orientated with a strong drive to launch campaigns
Education :
- Essential requirement: Graduate
- Preferred: Post Graduate / MBA
Work Experience :
- Essential requirement: 12 - 15 years of Work Experience
- Preferred: Marketing Role in Bank/Telecom/Insurance/Consumer Durable/FMCG.
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Posted By
Posted in
Sales & Marketing
Job Code
890996
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