IndusGroup - Manager/Senior Manager - Branding & Digital Marketing

Salary Range : 10-15 LPA

Areas of responsibilities (In short) :

Digital marketing ,Marketing campaigns ,Search engine marketing, Social media marketing, E-mail marketing, Digital media plans and spend management, Search engine optimization, Offline marketing (ATL, BTL), Competitor analysis, Web based off-page marketing.

Key Responsibilities :

- Create and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity, and integrate the use of websites, emails, electronic newsletters, and multiple social media platforms into marketing strategies.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Lead the execution of marketing programs from start to finish.

- Leveraging internal support and driving collaboration.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics, Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

- Ensure that all content from multiple sources (including case studies, news releases, articles, brochures, product fact sheets) are considered and optimized for web strategies.

- Create and execute a yearly calendar (with reviews, discussions and market insights) to ensure that the website remain up to date

- Work with others in the organization to learn and get feedback about strategies