Indus Fresh - Demand Manager

Demand Generation :

- Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content

- Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests

- Work with the analytics team to track and analyze campaign effectiveness to determine ROI and go-forward plans.

- Amplify the assigned brand and product positioning, ensuring consistent, on-brand messaging

- Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc.

- Partner with multiple disciplines to generate demand, including sales, marketing communications, and product development

- Initiate regular review with sales reps and sales leadership to analyze MQLs and SQLs to make sure activities are driving impactful leads

- Manage the development of content required for campaign deliverables (white papers, success stories, web pages, etc.) through internal resources

- Work with sales and product teams to develop promotions by brand

- Work with other brand teams to implement cross-brand strategies and tactics

E-Commerce : 

- Lead cross-functional team to execute the end-to-end eCommerce plan including architecture, design, development, and implementation.

- Lead projects including defining resource needs, developing and executing communication strategy, working with IT to outline technical strategy, on-going risk assessments and executive level updates.

- Manage team that works cross-functionally with supply chain, order management, finance, and IT to define and implement operational ecommerce processes

- Identify customer and end user needs through extensive domestic and international market research and communicate these needs to the cross-functional project development teams.

- Collaborate with marketing, IT, supply chain, service, and engineering departments throughout ecommerce development process to ensure that functionality meets the needs of target customers and end users.

- Collaborate with key internal stakeholders to communicate plans, understand and prioritize opportunities for growth, and implement solutions that align with key business strategies

- Manage outside vendors and internal development teams to deliver ecommerce projects on time and on budget

REQUIREMENTS & QUALIFICATIONS: 

- BA/BS/PG in marketing or related field.

- 5+ years marketing experience, preferably at least 5 years in a product marketing, channel marketing, or product management role.

- Experience working with creative agencies and coordinating marketing activities.

- Experience running SEM, display advertising, retargeting, paid social and email marketing

- Expertise in marketing automation (Pardot, Marketing Cloud) Google Adwords, and Salesforce

- Strong fitness market and product knowledge

- Experience with marketing processes, maintaining brand standards and creative development process

- Ability to thrive in chaotic environment with many unknowns and changing objectives.

- Strong communication (both verbal and written) and presentation skills

- Ability to work in a multi-time zone environment

- Ability to multi-task and manage multiple projects and deadlines simultaneously.

- Proficient in MS Office (Word, Excel, PowerPoint, Project).

- Innovative: A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and consider new and untested approaches.

- Technical: The candidate has to possess in-depth knowledge of marketing fundamentals in order to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions.

- Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information.

- Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels.

- Tactical: This candidate emphasizes the product of immediate results by focusing on short-range, hands-on, practical strategy.

- Consensual: This leader values the ideas and opinion of others and collects their input as part of the decision-making process.