IndoAsian - Manager - Marketing Communication - Legrand

Company Profile:

IndoAsian, an Indian origin brand with a legacy of consumer trust established over six decades ago, is proud to be a part of the Legrand Group.

As industry pioneers, we were the first to produce 10kA breaking capacity MCBs and RCCBs in India and continue to deliver high-quality products suited to the Indian market.

Designing more with less and offering great value for money is at the heart of everything we do.

We innovate so that our products make sense, without compromising on quality. This is known as 'Frugal Engineering' for us, and it pushes us from "how to make this product better" to "how to make this product more accessible." Thus, we measure success when every consumer who experiences our offering says "this makes sense".

Switches & Sockets | Distribution Systems | Circuit Breakers & Fuses (indoasian.com)

About Legrand Group

Legrand is a global specialist in electrical and digital building infrastructures. Legrand's purpose is to 'improve life' by transforming the spaces where people live, work and meet with electrical and digital infrastructure and connected solutions that are simple, innovative, and sustainable. Legrand is headquartered in Limoges, France, and has over 36,000 employees across the world. Legrand has been in India since the late 1990s and follows a multi-brand strategy in the region - in addition to the Legrand brand, the Group in India owns the brands Numeric, IndoAsian, Adlec, Valrack, and Raritan. Legrand in India today, Group Legrand has a strong Sales/Commercial presence and is present in 80+ key locations, with 8 manufacturing sites.

Modular Switches | Home Automation | Switch Board | IoT Devices (legrand.co.in)

Group Company: Indoasian

Location : Noida

Primary Focus of the role :

- Drive visibility programs, activations, demand generation, and R&R activity.

- Device brand campaigns as per the marketing objectives.

- Provide operational support to the brand plan.

- Participate in digital/offline content development jobs.

- Manage scheme management system and network digitalization

Roles and Responsibilities :

- Liaise with the product team to create product/channel briefing.

- Drive visibility project - shop branding, product display, signage

- Development of innovative/digital tools and means for trade network.

- Draft and implement brand visibility policies.

- Manage trade audit, brand tracking as well as trade and influencer tracking.

- Implement network digitalization program through scheme automation, secondary sales management, and network geotagging.

- Participate in designing and implementing of activation program for new town development & sustainability

- BTL activation as per marketing objectives.

- Design & Promote - a trade and influencer loyalty program

- Understanding of various B2C & B2B channels - Retailer, Distributors etc.

- Content development for digital assets.

- Plan and implement promotion and sustainability programs for each module.

- Budget planning for trade activities and visibility campaigns.

- Plan for Innovative POSMs as per the requirement.

- Manage inventory & sales requirements for Indoasian merchandise

- Support in packaging design & communication strategy for new product launches

Functional /Domain Competency :

- English proficiency

- Copy writing / Proofreading

- PR

- Digital & Social media marketing

- Catalogue management - offline / digital

- Media relations

Qualifications, Experience and Role Specific Knowledge/ Skills :

- Experience: 7-9 year experience in any industry. FMCG, Retail, paints, electricals, advertising agency

- Qualification: MBA / Communication or Digital Marketing Graduates

- Proficiency: English

- Skills: Retail / Trade marketing. Content Management. Marketing operations

Note: Early joiners will be preferred