IndiGo - Manager - Social Media

Manager - Social Media

The Social Media Manager will administer the company's social media marketing and advertising and will lead a team of AM's, TL's, Quality & Executives and will be reporting to the Director (CX)

- Excellent written and oral communication skills

- Required to handle Twitter, Instagram, Facebook, LinkedIn, etc handle with a high user base (6.1+ lac fans & followers)

- Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, or any other social media monitoring tools.

- Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy.

- Measure & Analyze: - You'll need to determine the KPIs (key performance indicators) that matter most to your business- Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback.

- Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).

- Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed.

- Manages brand voice of the company in social media.

- Facilitates content creation

- Monitor and present relevant data, trends, successes, exceptions, etc.

- Monitor and analyze social conversations around the brand, competitors, and other relevant keywords

- To present daily, weekly, and monthly reports to Sr. Management.

- Engage with customers who reach out to us on social media, conduct thorough fact-finding by coordinating with our operations team.

Note:

- Flexible to work in rotational shifts and rotational offs

- Prior experience in customer grievance handling via calls and email