The role would entail around the following - - Develop paid campaigns in Google, Facebook, Linkedin & other partners to drive leads and nurture existing leads. - Closely monitor all relevant metrics and improve them to optimize daily, weekly and monthly cost at unit level. - Maintain weekly, monthly and daily reports for performance marketing. - Manage end to end digital process to optimize CAC (customer acquisition cost) and other campaign-specific goals. - Test new campaigns and communication messages by regular A/B Testing. - Be actively involved in SEM and Facebook efforts (Keywords, image optimization etc.) - Ensure regular creative refresh and pilot new formats/layouts. - Identifying trends and insights and optimizing spend and performance based on the insights. - Pilot Digital Bot System to improve funnel performance. - Create and manage regular email and sms campaigns with suggestions to improve the overall funnel of the customer journey. - Full-Funnel Ownership - Work with sales team to ensure best conversion of leads - Work with Tech for any improvements/bugs Key Skills - Proven experience in digital marketing and in handling paid campaigns in Google and Facebook. - Good knowledge on web analytics tool Google Analytics and Attribution model. - Good knowledge on data management techniques and effective utilization of the same on campaigns. - Good knowledge on managing display campaigns (both auction and reserved) . Should be well aware of industry rate benchmarks etc - Should come up with creative marketing ideas on an ongoing basis. - Should have hands-on experience in MS excel to create performance report. - Good to have - Worked in B2B lead generation role - Preferably from BFSI segment - Report creation in Power BI Requirements - Minimum 3- 5 years of experience in performance marketing across multiple platforms - Should have Bachelors or Masters degree, preferably in marketing. - Proven understanding of how to plan, develop, execute and optimize digital campaigns using paid media, affiliates, and email. - Strategic, innovative thinker willing to push the envelope and bring fresh, innovative ideas. - Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action.

Gurgaon/Gurugram

Indifi - Manager - Performance Marketing 

Indifi - Manager - Performance Marketing  ,Job Description for Indifi - Manager - Performance Marketing  in Indifi Technologies Pvt. Ltd in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!

Job Description for Indifi - Manager - Performance Marketing  in Indifi Technologies Pvt. Ltd in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!