Industry: A Fin-tech venture funded by the largest global investors. Led by star leadership Role: Create leadership in the SME lending space through Product Innovation Location: Gurgaon Reporting to: Director- Marketing Role Entails : - Supporting marketing lead in developing marketing campaigns with digital content - Running marketing campaigns across digital platforms - Working closely with cross-functional teams to understand strategic objectives and design tests/optimize and analyze campaigns to improve digital marketing performance and meet the goals Where necessary, owning ongoing validation and optimization of campaign execution and performance - Drive SEO initiatives, ideas to increase organic traffic - Identify potential partnership opportunities to run cross-marketing campaigns - Analyzing the progress of client digital marketing campaigns and preparing insights for senior leadership - Ability to effectively handle difficult and stressful situations with poise, tact, and patience while demonstrating a sense of urgency Experience & Skills: - MBA from Tier-1 institute (Preferred) - 4-5 years of experience in digital marketing, preferably in fintech or internet-driven companies - Well-versed in digital platforms like Facebook, Adwords, Affiliates, etc - Strong analytics skills with a focus on customer-driven insights - Strong collaborative skills and ability to adjust the approach to effectively interact with customers at all organization and technical levels - Excellent knowledge of various growth channels, strategies, and tools eg: Referral marketing, Email marketing, Automation tools - Good analytical (Ms-excel) skills and customer focus will be a plus Company Profile : Indifi Technologies is an enabler of micro, small, and medium enterprises (MSME) financing in India, Indifi Technologies, while maintaining its focus on MSME businesses, intends to direct the investments towards furthering its products and technology. With a 350 BUSD debt financing Gap, in Indias MSME segment, Indifi brings in a technology platform that will aggregate the lenders and identify the needs and work with partners to fulfill to enable the small businesses to have greater access to low-cost debt. Apart from being a market place for lenders and SME borrowers, Indifi also provides finance to SMEs that have not been able to fulfill their financial needs. Indifi currently provides loans in the range of Rs. 1 to Rs. 40 L, with average loan size being in the range of Rs. 5 L. The Company has already provided about 1500 loans and credit performance is better than the industry average. Indifi Technologies strives to differentiate by going deeper into segments rather than spread horizontally across segments. They have already tied up with an online travel company (Makemytrip.com), a cab aggregator, and an e-commerce company to access their database of SMEs. Indifi's unique platform combines smart data analytics and strategic partnerships with supply and distribution chain aggregators in a one-stop solution, revolutionizing the way lenders reach and underwrite credit to MSMEs. Lenders such as Edelweiss, Lending kart, and Capital First are already on its platform. With strong leaders like Alok Mittal and Siddharth Mahanot, Indifi has raised a total of $36M with the latest series C round of $21M led by a UK government-owned development finance institution CDC Group. Existing investors including Accel, Elevar Equity, Omidyar Networks, and Flourish Ventures participated in the round. http://economictimes.indiatimes.com/small-biz/money/fintech-startup-indifi-technologies-raises-rs-66-5-crore-in-round-led-by-Omidyar-network/articleshow/55953213.cms Leadership Team Alok Mittal - Alok is co-founder and CEO of Indifi, a platform to expand access to debt financing for Indian SMEs. Alok is a successful first-generation entrepreneur based in India. Alok is also a founding member of the Indian Angel Network, which is a forum for making angel investments. He last led the India operations of Canaan Partners, a premier US-based venture capital firm. Earlier, he cofounded JobsAhead.com in 1999. JobsAhead.com is the leading e-recruitment business focused on the Indian market and was acquired by Monster.com recently. Before founding JobsAhead, Alok worked with Hughes software in telecom and internet technologies. Alok is a computer science graduate from IIT Delhi and completed his MS and Management of Technology programs from UC Berkeley. Alok is passionate about creating value through startups! He is also keenly interested in entrepreneurship development in India. He has organized a venture community blog at http://www.venturewoods.org Siddharth Mahanot - Siddharth is the Co-Founder and COO at Indifi Technologies Private Limited. Indifi started in June 2015 and is creating a platform to enable access to debt financing for small businesses. Prior to co-founding Indifi, Siddharth has worked for over 14 years with various renowned financial services organizations like IndiaBulls, Edelweiss, and Citibank in Credit Underwriting and Risk Management functions. Carries experience in underwriting across various products like Mortgages, Commercial Lending, Secured and Unsecured SME Financing, Small Ticket Housing Finance to informal segment, and Microfinance.

Gurgaon/Gurugram

Indifi - Manager - Online Marketing 

Indifi - Manager - Online Marketing  ,Job Description for Indifi - Manager - Online Marketing  in Indifi in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for Indifi - Manager - Online Marketing  in Indifi in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!