Key Skills:  - Craft the messaging and positioning for product and its various features  - Create and drive innovations to increase adoption of product and its various features  - Clarity and attention to detail in targetted messaging to the consumers  - Develop product positioning and messaging that differentiates your products in the market  - Easy to converse and engage with technology team  - Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products  - Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan  - Demand generation - develop the strategy and manage the marketing programs that drive demand for products  - Experience with new and emerging web, client side and native mobile platforms including iPhone, Android, Windows Mobile, Blackberry  - Demonstrates analytical skills to evaluate alternatives & make compelling recommendations  - A proven track record of delivering initiatives from conception through completion on time, within budget and on or beyond scope  - Be the Product Owner in agile development cycle  - Manage on-going relationship with product groups & BUs for cross-functional projects  - Frequently interact with product development team to influence them to develop products that meet customer needs   - Exceptional Leadership, Communication and Presentation skills  - Deep understanding on web and mobile analytics, with an ability to use data for decision making  - Manage consumer life cycles   Qualifications:  - A bachelor's degree is required. Marketing MBA is plus.  - A strong background (3+ years) in product marketing with 2 years or consumer facing role. Overall experience of 5+.  - Strong communication skills - written and verbal  - Travel may be required  - Experience in B2C digital products is must  - Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases.  - Ability to clearly communicate data insights to others.  - Willingness and ability to adjust to multiple demands and shifting priorities  - Team & people management skills are must as it is a cross functional role  Key Result Areas:  - Increase Active users  - Increased Reactivations  - Increased Renewal rates  - Increase referral visits  - Improve product funnels to increase conversions  - Increate email conversions

Delhi NCR

Indiatimes - Product Marketing Manager - Gaana.com 

Indiatimes - Product Marketing Manager - Gaana.com  ,Job Description for Indiatimes - Product Marketing Manager - Gaana.com  in Times Internet Limited in  Delhi NCR for (5-7) years of experience. Apply Now!

Job Description for Indiatimes - Product Marketing Manager - Gaana.com  in Times Internet Limited in  Delhi NCR for (5-7) years of experience. Apply Now!