Indiatimes - Cluster Head

Job Title – Cluster Head

Reporting to – Marketing Head

Job Location – Gurgaon

Experience Required – 10-12 years

Responsibility –

- Responsible for managing the leading brand (Times of India.com + a new travel/cricket portal that’s coming up)

- Develop, Pritorize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.

- Develops the brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Day to day management of management of all brand related innovation and new business initiative projects

- Develop best commercial practices for respective brand portfolio regarding innovation, positioning, placement,media, positioning and promotion.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

Additionally Cluster Head will be responsible for collective of brands and managing a defined set of marketing managers

- Drive brand strategy

- Alliances

- Creative development

- Activations

- Innovations

- Oversee all touch points of communication