IndiaProperty is currently in a dynamic mode of growth and progression. We are looking for an experienced Marketing leader to lead a gamut of marketing activities. The Marketing team spans a number of sub-teams with focus on - Brand Strategy and Management, Digital Marketing, Content, Marketing Communication (ATL / BTL), PR, and Social Media.The position will be responsible for understanding consumer needs,creating and nurturing the company brand and ensuring consistent growing demand for our services through various channels.The position will involve conceptualizing and implementing the marketing strategy for brand Indiaproperty.com and its various extensions.  Key Responsibilities:  - Strategic Planning including development and evolving the Brand identity and Positioning, Customer Segmentation and Targeting. Implementing marketing plans targeting the ideal consumer segment, across online medium and offline media  - Formulate and manage the marketing budget and work closely with other internal teams to ensure that the marketing initiatives are translated into sustainable business outcomes  - Act as the brand custodian, and ensure that the brand is represented in the ideal manner across all channels and mediums, overseeing Brand communications including Branding, PR, Advertising, Events & Trade shows etc.  - Work closely with external media agency to increase the presence of the Brand from an offline perspective  - Develop and execute integrated Marketing plans spanning traditional media channels, Digital media as well as leveraging Social Media and PR  - Advise and support the communication outreach - aligned with the overall brand strategy.  - Build and foster a culture of Consumer understanding & empathy and represent the voice of the consumer as a Senior leader  Key Deliverables:  The role is expected to have a direct impact on Brand Track metrics, Customer acquisition, retention and engagement metrics Conceptualize and execute marketing communications strategy  - Make our brand the first choice for customers considering any real estate related transaction in India  - Scale Demand while optimizing cost of Customer acquisition / retention  - Employ innovative ways to attract and retain customers to enable non-linear growth.  - Manage events, tie-up with corporate companies or Internet players, pricing strategies, and promotional campaigns  - Build and nurture relationships with local and national businesses to drive demand from non-retail customers Identify consumer trends, preferences and competitor analysis  Desired Profile:  - Strong understanding of Strategic Marketing and Brand building,conceptualizing and steering large budget 360 degree marketing campaigns  - Good understanding of the digital/ social media marketing  - Possess excellent communication and interpersonal skills, with the ability to lead marketing initiatives for the brand in India  - Great team player, have sound leadership skills, hands-on approach with the ability to manage multiple stakeholders and tasks  Qualification: MBA / PGDPM from a premier management institute  Work Experience: 10 - 15 years experience preferably from Online / eCommerce industry  India Property Online Private Limited (IndiaProperty.com)  India Property Online Private is India's No 1 Property and Real Estate Platform that provides in-depth information on buying, selling and renting out properties in India. Launched in 2006, IndiaProperty.com offers one-stop property marketing solutions serving builders, real estate agents and home owners to sell or rent their properties, while offering a feature rich interface for property buyers to search and identify properties that match their requirement. The portal receives over 1.2 million unique visitors a month, has 4.5 lakh properties listed across 20 cities, 3 million active registered users and over 1000 new projects advertised.  IndiaProperty has pioneered several innovations such as Assisted Property - India's first online assisted property search service, Gruhapravesh - India's first series of virtual and offline property shows and India's first augmented reality based Real Estate Mobile Application, IndiaPropertyBase.com - India's first and most comprehensive builder directory amongst others.  IndiaProperty was formerly a part of Matrimony.com (earlier known as Consim Info), which runs a string of matrimony-related sites including BharatMatrimony.com, EliteMatrimony.com and Matrimony Directory, among others. However, IndiaProperty was demerged and later it raised fresh capital of around of $7 million from Canaan Partners and Mayfield Fund.  The company raised $12 million in Series B funding led by Bertelsmann India Investments, the investment arm of German media giant Bertelsmann in December last year. As part of the investment, Pankaj Makkar, MD of Bertelsmann India Investments has joined the board of IndiaProperty.  Awards and Rankings  India Property Online Private Limited was selected as a 2014 Red Herring Top 100 award in recognition of the leading private companies from Asia. It has been recognized for embodying the vision, drive and innovation that define a successful entrepreneurial venture. IndiaProperty.com is ranked as the leading property portal by Comscore, Google & Alexa and was also awarded the - Best Property Site- by PC WORLD.

Chennai

IndiaProperty.com - Vice President - Marketing     

Job Description for IndiaProperty.com - Vice President - Marketing      in IndiaProperty.com in  Chennai for (10-15) years of experience. Apply Now!