IndiaMART.com - Sr Manager/AVP - RFQ Generation Program

Job Title / Designation : RFQ Generation Program - Sr. Mgr/AVP

Location : Noida

Department : Marketplace

Reporting To : AVP/VP

CTC : Negotiable

The person will be responsible for sourcing RFQs by aggressively marketing IndiaMART services to Buyers visiting www.indiamart.com. The role would involve designing strategic messaging and communication strategies to engage users via different platforms including mobile devices and desktop.

Key Responsibility Areas:

- Develop and implement strategies to improve Quality and Quantity of RFQs via multiple channels including web, email, mobile website and call

- Design and execute messaging strategy for various communication touch points including web, email, mobile website, mobile app and call

- Measure and monitor campaign metrics and use analytical tools to maximize marketing effectiveness and campaign performance

- Develop customer (buyer) segmentation models with clear understanding of customer needs and design solutions & campaigns to engage customers

- Utilize past behavior to develop and implement models for customized user experience

- Develop direct sourcing program for buyers

- Manage entire visitor funnel for traffic coming on IndiaMART properties and converting into RFQ

- Re-marketing and Re-activation of old buyers

- Conduct A/B testing for conversion optimization

Qualifications:

- MBA or equivalent. B.Tech. would be a big plus

Experience:

- Minimum +5 year of experience in similar profile

Skill Sets / Requirements:

- Excellent verbal, written communication and presentation skills

- Proficient with various digital marketing tools

- Analytical - Comfortable working with large sets of data and able to analyze and identify meaningful trends and insights

- Exposure in online marketing, email campaigns, content marketing, and messaging

- Leadership abilities

- Strong Customer Orientation