IndiaFirst Life Insurance - Manager - Marketing

Job Responsibilities:

- Be responsible for planning and executing our content/ brand/ platform strategy for existing customers, distributors & employees

- Develop and implement specific campaigns to meet business objectives

- Effectively execute and juggle multiple campaigns simultaneously

- Will include conceptualization to actual content development - both in-house as well as through empanelled agencies across different mediums

- Support key functions through critical market research and aides/ literature/ presentations as needed

Key Performance Indicators:

Qualitative:

- Ability to work with others as well as independently

- Ability to work calmly and enthusiastically under high pressure

- Strong ability to brainstorm and think creatively

- Ability to work on campaigns through the line

Quantitative:

- Project completion within set timeline

- Brand compliance

- Creative/ engagement impact

Preferred Credentials:

Work Experience: 4- 8 years plus experience in Marketing

Qualifications: Graduate/ Post Graduation in Marketing for an institute of repute preferred

- Bachelor's degree in mass communications or a related field will be good

Competencies:

Behavioural competencies:

- Planning capability

- Self starter

- Team player

- Ability to multi task and prioritize

- Eye for detail

Functional competencies:

- Good communication skills - written as well as oral

- Understanding of how a brand functions

- Campaign management

- Market knowledge