IndiaFirst Life Insurance - Manager - Digital Marketing

Job Responsibilities:

Core Responsibilities:

- Managing all digital properties of the company in co-ordination with empanelled agencies and associated internal departments

- Implementing digital strategy by integration all digital platforms

- Build and deliver overall content strategy for digital

- Build a strong pre sale brand preference for the company

- Use social listening to identify trends in terms of product as well as platform strategy

SEO:

- Site (website as well as other micro sites) hygiene and ranking (including user engagement)

- Key word ranking

- Content optimization and update

- Site optimization - on page as well as off page

SEM/ Display:

- Plan and implement campaigns to meet overall brand as well as lead targets

- Facilitate Digital Sales Channel for third-party site tie-ups for generating leads and increasing brand presence

- Optimize key word ranking as well as costs

Social Media:

- Integrate social media tools across all the internet properties of IndiaFirst.

- Implement the social media strategy across various social platforms

- Develop monitoring tools and response mechanisms

Key Performance Indicators:

Qualitative:

- Ability to work with others as well as independently

- Ability to work calmly and enthusiastically under high pressure

- Strong ability to brainstorm and think creatively

Quantitative:

- Project completion within set timeline

- Brand compliance

- Creative/ engagement impact

- Understanding of digital platforms

Preferred Credentials:

Work Experience:

- 4 years plus experience in comparable industries in digital marketing

Qualifications:

- Graduate/ Post Graduation from an institute of repute preferred but not a must

- Digital certifications if any

Competencies:

Behavioural competencies:

- Planning capability

- Self starter

- Team player

- Ability to multi task and prioritize

- Eye for detail

Functional competencies:

- Good communication skills - written as well as oral

- Understanding of how a brand functions

- Understanding of digital platforms

- Campaign management

- Market knowledge