IndiaFirst Life Insurance - CRM Manager

JOB RESPONSIBILITIES

The role will be responsible for complete ownership of all customer communication, customer loyalty, partner engagement initiatives and employee loyalty activities for IndiaFirst Life Insurance.

Customer communication

- To curate and manage content for different customer communication going to IndiaFirst life insurance customers

- Responsible for reviewing all customer facing communication and recommending improvements for creating quality content

- Assist the marketing team in identifying opportunities for different partner communication needs

- Work closely with different functions and support them in their communication needs and ensure common language across the company

- Responsible for managing and creating best in class content and communication for the entire Customer Life Cycle touch points in insurance industry

- Work closely with IT and operations team and manage campaign management process

Relationship / Loyalty Programs

- Work closely with the bank partners and create loyalty program acceptable and suitable for bank employees

- Assist HR team at IndiaFirst to create am engagement program for employees of IndiaFirst Life Insurance

- Drive communications strategy for all loyalty programs managed at IndiaFirst

- Coordinate with loyalty implementation partner/agency to get the delivery done within defined TAT

Partner communication

- Work closely with company's bank partners and their marketing teams to drive the marketing initiatives at bank branches

- Suggest content and communication opportunities from the bank to its branch managers and to the customers

- Drive strategy and ideas for building customer equity between bank, IndiaFirst and the bank customers

KEY PERFORMANCE INDICATORS

QUALITATIVE

- Ability to plan

- Creative

- Coordination with external vendors

QUANTITATIVE

- Project completion within set timeline

- Demonstrated ability to manage digital platform

- QUALIFICATIONS

Graduate (Graduate in English literature preferred) .Post Graduation in Marketing for an institute of repute preferred but not a must

- COMPETENCIES

- Strong written communication skills

- Creative thinker

- Behavioural competencies

Good networking skills

Planning Abilities

- Functional competencies

Market knowledge

Knowledge of Insurance Principles and Regulations.