Job Title : Manager / Sr. Manager Marketing & Communications
Reporting To : Head (Marketing & Communication)
Job Description:
Responsibilities :
- Primarily Develop and execute ATL and BTL campaigns as per promotional calendar
- Develop, build and sustain a brand image for the business
- Adopt control standards (setting up standardized procedures to be followed for designing various creative) and implement process for smooth running of workflow between the agency and business.
- Working in conjunction with the agency to optimize the quality of communication
- Help execute impact-full marketing campaigns - come up with innovative and cost effective means to communicate (explore different media/execution styles etc)
- Track competitor activity / trends & provide feedback
- Liaise with product and sales teams for inputs on campaigns
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