Platform Operations About Company : - Indiabulls Consumer Finance Limited (formerly IVL Finance Limited and Shivshakti Financial Services Limited) (IBCFL), a Non- Banking Finance Company (NBFC), is a wholly owned subsidiary of Indiabulls Ventures Limited (IVL). - On the back of digital transformation in the banking and financial services sector, Indiabulls Consumer Finance Limited (formerly IVL Finance Limited and Shivshakti Financial Services Limited) has found a sweet spot in the lending business backed by a future ready digital offering for today's consumer - Indiabulls Dhani. Indiabulls Dhani, a mobile and web based loan fulfillment application, has been developed to cater to the aspirational needs of the everyday Indian by offering Personal Loans. - IBCFL also caters to Small and Medium businesses by offering Business & Other Loans. Principal Duties/Responsibilities : - Get users for our mobile apps, Continually source, evaluate and test new user acquisition channels to grow and diversify sources of traffic - Develop and manage digital marketing campaigns - Improve User Acquisition and Lead Generation to efficiently grow our customer base - Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc - Track and analyze results to identify optimization opportunities to increase conversion and new users - Identify new digital marketing trends and ensure that the brand is in front of the industry developments. - Edit and post content, videos, podcasts, and audio content on online sites. - Promote company's product and services in the digital space. - Execute social media efforts to improve KPIs, likes, shares, tweets, etc. - Creating and executing SMS, and email-based marketing campaigns. Required Qualifications, Skills, Knowledge, Experience : Educational Qualifications : Master in Marketing, Media Research. Professional Experience : - 2+Years of work experience in Performance marketing, Campaign platform operations. - Background in marketing or product management Functional Competencies : - Strong with Google Analytics and mobile attribution systems such as mobile app tracking - Clear understanding of App store optimization, Facebook ads and other mobile app user acquisition channels - A natural communicator who can creatively synthesize volumes of data into key trends, observations, and actions either written or orally.

Mumbai

Indiabulls Consumer Finance - Marketing Role - Platform Operations 

Indiabulls Consumer Finance - Marketing Role - Platform Operations  ,Job Description for Indiabulls Consumer Finance - Marketing Role - Platform Operations  in Indiabulls Consumer Finance Ltd in  Mumbai for (2-7) years of experience. Apply Now!

Job Description for Indiabulls Consumer Finance - Marketing Role - Platform Operations  in Indiabulls Consumer Finance Ltd in  Mumbai for (2-7) years of experience. Apply Now!