jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
14/09 Vinay Kumar Shukla
Assistant Manager at India Bond Private Limited

Views:438 Applications:140 Rec. Actions:Recruiter Actions:86

India Bonds - Growth Marketing Role - Digital & Offline (7-12 yrs)

Mumbai/Navi Mumbai/Thane Job Code: 1314669

About the Job:

- The ideal candidate should have a strong background in of SEO, CRM, Brand and Performance campaigns.

- Candidate will work closely with Tech teams, Business teams and Management.

Job Requirements:

- We are seeking a Growth Marketing professional with 7-10 years of experience (Digital & Offline) to join our growing team.

- Business builder and leader - responsible for driving online customer acquisition growth supplemented by offline

- Coordinating and directing activities around SEO, SEM, Social Media and Content

- Lead digital marketing activities to generate: Brand awareness, Leads, Customer Engagement & Retention.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Own the digital marketing P&L for the online business, including budget planning/allocation, campaign performance & customer acquisition cost.

- Implementing new digital strategies different channels

- Design and execute activation and engagement campaigns across the user funnel via multiple channels including push notification, email marketing and SMS.

- Coordinating with the Agencies, Publishers and Affiliates for Campaign Development and Executions with the objective to optimize Cost per Client Acquisitions.

Location: Kalina, BKC, Mumbai

Experience: 7 to 12 years of Experience in Digital Marketing with some experience in Fintech/BFSI sector

Education Qualification:

Essential: Post-Graduation in Marketing or related degree

Good to have: Mass Media, Marketing, Branding related Certifications

Must have skills:

- Analytical bent of mind. Able to draw relevant business insights from multiple sources and clarity in purpose

- Must-Have - Crossed entire journey of SEO, CRM, Brand and Performance campaigns

- Driving Digital Acquisitions - Digital Marketing - Campaign Development & Executions - Digital Transformation & Automation - Digital Initiatives & Strategies - Lead Generation & Management - Performance Marketing - SEM & SMM Campaign Optimization - Customer Engagement & Retention - Online Branding - Optimizing Cost per Acquisition - Customer

- Team Player with good communication skills to work with all external and internal stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.