Indepay - Brand Manager

Function: Marketing

Location: Gurgaon

Qualification: Grad/ Post Grad/ MBA in Mass communication/ marketing from a premier institute

Experience: 3-6 years of work experience in digital marketing

Job description

As Brand Manager for Indepay, you will be responsible for driving the segment's digital strategy forward and project managing all digital projects to both attract and deepen relationships with customers. You will manage budget, strategy and execution of digital marketing projects as part of the Digital team and work in partnership with internal and external teams to increase conversion and revenue.

You will be required to interact with cross functional teams & external vendors to build synergy on delivery of the product & to manage the roll out of digital marketing programs that set Indepay apart from the competition. You will have an extensive knowledge in paid search, online advertising, and affiliate marketing, excellent project management skills, and strong analytic capabilities in order to drive Indepay to achieve its performance based goals.

Key responsibilities:

- Work on engagement ideas both offline and online along with project management of all brand related activities

- Engage and communicate with vendors, employees and channel partners to get implementation done in a timely manner

- Devise strategies to drive online traffic to the company website and Developing and managing digital marketing campaigns

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Identifying and developing new opportunities through market research and communication feedback

Key skills:

- Should be well versed with digital trends & tools & done online campaigns for customer engagement

- Prior experience in online marketing, internet and digital advertising industry preferably for financial product/ services/ consumer facing Technology Company

- Proficient in internal communication, product communication, employee communication & vendor communication

- Ability to thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of individuals and organizations

- Superior analytical skills that include the ability to see granular as well as big picture issues

- Strong communication skills both spoken and written are a must

- Proficiency in using budgeting tools, spreadsheets, presentations, and MS Project

- Excellent business acumen, problem solving ability, and tech savvy

- Should be self starter, result oriented, and a strong bias for action is mandatory

Company Profile

Indepay Networks is a global financial technology company, whose innovative technology advances payments for remittance, and compulsive spends by incentivizing the mass users to move from traditional cash based transactions towards a cashless platform.

Our distribution network financially incorporates 100 million individuals globally. They receive our privilege services through 131,000 Indepay banking agents, using an ultra-low cost payment network which enables transactions & payments through prepaid cards.

By building an ecosystem for cashless transactions, Indepay aims at improving the expense management process, incentives & rewards program, and the efficiency of the organizations.

We are presently setting up an R&D hub in Singapore to build-up on our existing intellectual property with a plan to employ about over 3000 full time talents to run our distribution operation worldwide.