Indegene - Business Analyst - Web Analytics

Technical Skills:

- Must have exposure to Adobe Analytics and Google Analytics Reporting and Optimization

- Should be able to create documents like Business Req. Doc, Tech Spec Doc etc.

- Should be able to do the measurement planning for Digital Analytics and Implementation projects

- Should have the ability to design a solution and digital strategy

- Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms

- Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements

- Excellent understanding of digital analytics specially Clickstream Data

- Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder

- Agile method understanding

Management Skills:

- Excellent written and oral communication skills

- Excellent listener

- Staying abreast of new technologies and issues in the software-as-a-service industry, including current technologies, platforms, standards and methodologies

- Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst

- Tag Managers Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag

- Optimization Platform Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches.

- Programming Languages - JavaScript, jQuery

- Markup Languages - HTML, CSS