Inc42 - Specialist - Performance Marketing

Specialist - Performance Marketing

Inc42 is looking for a Performance Marketing Specialist with at least 3 years of hands-on experience in executing and managing paid media campaigns. The ideal candidate will be tasked with developing innovative strategies to drive conversions to Inc42, Inc42 Plus and Inc42 Courses, from various social media platforms. This role requires a blend of creativity, analytical prowess, and a keen understanding of digital marketing trends.

About Inc42 Media:

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

What You'll Do:

- Own, execute, and manage paid media campaigns across platforms like Facebook, Instagram, LinkedIn, and Google to drive performance for multiple Inc42 IPs

- Track, analyze, report, and optimize paid marketing performance metrics to guide content decisions and drive business value. Should be well-versed with performance marketing tools like Hootsuite, Google Adwords, Meta Business & Ads Manager etc

- Implement A/B testing methodologies to refine strategies and improve campaign efficiency.

- Proficient in campaign schedule management to drive smart budget allocation to the campaigns

- Utilise Excel and analytics tools to monitor, analyze, and report on campaign performance, optimizing for ROI

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS for all Inc42 IPs

- Conducting in-depth keyword and website research, Competitor research, ad grouping, and audience targeting

- Collaborate With Creative & Brand teams to create compelling ad creatives and copies to optimize performance from respective campaigns

- Collaborate with the product team to optimize website for improving the performance of paid campaigns

- Provide regular reports on campaign results, insights, and recommendations for future strategies

What We Are Looking For:

- 3+ years of experience as a performance marketing professionalHas a knack of ROAS first thinking

- Has a knack of ROAS first thinking

- Strong experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads

- Proficiency in campaign setup, optimization, and analysis

- Ability to identify and act on campaign optimization opportunities based on data-driven insights

- Proficient in creating interactive performance marketing reports.

- Strong analytical skills and proficiency in Excel or Google Sheets

- Excellent written and verbal communication skills

- Ability to work independently

- Bachelor's degree in Marketing, Business, or a related field

- Experience in a new-age edtech, e-commerce or consumer tech startup is a plus