Inc42 - Senior Manager - Product Marketing

As a Product Marketing Manager, you will own one or more stages of Inc42's reader funnel from engagement to conversion to retention. Our ideal candidate is a passionate & experienced growth professional preferably from a modern media brand or a subscription-first tech startup.

Key Responsibilities:

Conversion:

- Drive month-on-month growth in Inc42 Plus (subscriptions) conversions through multiple channels like email, ads, WhatsApp etc

- Optimize user conversion journey across multiple touch points by conducting multiple a/b tests, personalization, checkout form and payment gateway optimization

- Collaborate closely with the tech and UI/UX teams to enhance the product's user experience across multiple touchpoints for Inc42 Plus

- Setup cart abandonment infrastructure and improve cart recovery rate on a month on month basis

Retention:

- Ensure Inc42 plus member engagement on a monthly basis through newsletters, member only community or on website

- Build, optimize and evolve personalized onboarding experience on website, email and WhatsApp for Inc42 Plus members to solve for discovery of Inc42 content, member only perks and features

Campaigns:

- Conceptualize, create and execute multiple campaigns across the year for Inc42 Plus conversions

- Collaborate with design, tech and UI/UX teams to ensure timely execution of all related activities

- Present timely performance to all stakeholders on different milestones for each campaign

- CRM & Analytics

- Maintain a robust and well-organised CRM for the contacts database.

- Collaborate with the data team to ensure logical connections between data sources and destinations. Establish the analytics stack for Inc42 Plus, including platforms like Google Analytics and Amplitude.

- Develop, maintain, and optimize segments to cater to various functional requirements.

- Ensure the proper setup, optimization, and continuous improvement of all funnel dashboards serving both marketing and non-marketing functions across the company.

Reporting & Operations:

- Design interactive dashboards to provide key stakeholders with insights into marketing journeys, funnel performance, and subscription growth.

- Generate comprehensive reports and insightful dashboards for the marketing and editorial teams for regular reporting purposes.

- Oversee and manage crucial processes related to CRM, customer success, telesales, product, and content feedback, ensuring consistent communication with all relevant stakeholders.

Professional Traits:

- 4+ years of experience in growth, marketing or subscriptions, preferably from modern digital media or content-first digital company

- Ability to communicate complex, disparate ideas in a structured and easy to consume way. Strong and structured writing ability is a must.

- Has demonstrated strong experience in driving growth and scaling engagement or retention or conversion at a B2C company

- Should have strong grasp on funnel optimisation, marketing automation, CRM, analytics

- Must have a strong operational, analytical background, should be tech savvy and think from first-principles

About Inc42 Media:

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organize some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.