Inc42 - Senior Manager - Account Management

Inc42 pioneers unparalleled expertise in everything related to the startup ecosystem. We partner with startups, government entities, and digital-first firms to generate marketing outcomes driven by organic penetration in the startup world.

We are looking for a Senior Account Manager to become the single point of contact between the Inc42 BrandLabs clientele and Inc42 team for content / marketing campaigns using "BrandLabs properties."

The Senior Account Manager is required to be a pro-active, assertive & experienced media / branding / marketing professional with proven success in working on 'concept selling', 'building media properties', 'managing projects', and anchoring relationships with the clients.

Why This Role Is Unique

Driving New revenue Opportunities : The Senior Account Manager would be the lynchpin on all new and major revenue bets for Inc42

Anchoring Relationships: The Senior Account Manager would be key in driving client elation levels with Inc42 and anchoring metrics like Net Promoter Score, Repeat Business and Client churn

Market Experimentation: Senior Account Manager would be a key person anchoring new revenue channels and shall be instrumental in enabling GTMs for new market entry and growth

Driving Growth: This role would be key to managing growth of business from existing clients and hence would be expected to be able to lead and build teams in near future

About Inc42 Media

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organize some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

What You'll Do?

A. Sales Enablement

Pre sales support: assisting the revenue head and CEO on market penetration attempts. Accountable for creating 'RFPs', proposals and presentations of customized content/branding campaign(s) for Clients and assisting the Sales Team in internal coordination.

Collaterals: Communicate the value proposition of BrandLabs Properties' for meeting Client's/Campaign's objectives. Followed by sharing presentations listing different combinations of such properties i.e. Podcasts, Events, Articles, Video Series, Reports etc.

Post Sales Support: Liaison with internal teams and clients to manage expectations and deliver on the clients objectives. Provide delivery teams and clients with actionable insights based on research and data analysis like competitive analysis, market mapping and even creating potential stakeholders list for large tickets

Delivery Quality Controls: The Senior Account Manager would be responsible for the quality of delivery of client deliverables. They are expected to anchor the delivery and make sure client NPS and churn metrics are extremely positive

B. Account Management

Reporting: Monitoring digital performance of campaigns for key accounts, through regular reporting & analysis, and collaborating with the BrandLabs Marketing Specialist for communicating to Sales team and the clients at a predefined frequency.

Relationship Management & Coordination: Plan, execute and coordinate for ensuring delivery for onboarded BrandLabs clientele using the reports with assistance of 'Design Team, BrandLabs Writers, Editors, Pre-Sales Specialists and third party Vendors'. Act as owner of client NPS and churn.

Project Management: Owning the complete responsibility of a project end to end, forecasting overall project budget(P&L), collaborating with the delivery team, preparing a detailed execution plan & making monthly reports for all client related activities.

Internal Stakeholder Management: Drive coordination with internal stakeholder teams including content, marketing, tech etc to own timely delivery of the client deliverables and develop processes to ease collaborative

Who We Are Looking For

- Individuals with 4-7 years of relevant experience (media solutions/consulting/SaaS). Front end experience of managing client relationships and cultivating business outcomes necessary.

- Bachelors or Masters Degree in Sales or Marketing or equivalent.

Strategic Perspective: AMs need to have a strategic perspective that goes beyond short-term gains.This role requires working with ambiguity and developing new business lines

Skilled Negotiation Skill: You should have a keen sense of timing, killer presentation, excel skills, and the confidence to hold your ground and push back when necessary.

Value based selling: As an AM, you need to assist in communicating the value of your offerings both strategically and financially to your customers.

Good sense of business judgment: Individuals have to be sensitive to industry shifts and business trends.

- Excellent communication, listening, consultative & project management skills.

- Well versed with Excel, CRM & Project management tools.

- Ability to structure processes & optimize the same time to time.

- Team management experience is good to have as this role is expected to develop into a team leader soon