Inc42 - Senior Content Marketing Manager

Inc42 is looking for a marketer who enjoys working in a fast paced environment and loves the challenge of discovering what makes readers "stick".

As a Senior Content Marketing Manager, you will spearhead content marketing efforts at Inc42. Our ideal candidate is a passionate & experienced content marketing professional preferably from a modern consumer or media startup.

About Inc42 Media

Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

What You'll Do:

Social Media:

- Plan and run the overall social media calendar with the team

- Decide platform selection, treatment definition, creative briefing and packaging of content for all social media posts for various Inc42 properties content including:

- Editorial content like news, in depth articles, resources, brand solutions articles

- Research reports produced by the editorial team on a bi-monthly basis

- Inc42 IPs conducted on a pre decided timeline in the form of physical and virtual conferences, lists or branded campaigns

- Ensure execution of employed branding activities on a time to time basis

- Responsible for expansion of Inc42's presence of new social media platforms

- Responsible for innovation on every social media platform in terms of formats, frequency and creative templates

- Run video marketing campaigns using Inc42's library of session and program videos

- Conceptualize and execute short term video series to grow brand presence on video first platforms

- Ensure creation and presentation of Inc42's social media performance on a weekly/monthly basis to key stakeholders

Partnerships & Collaborations:

- Partner with Nano to Micro influencers on social media to promote our exclusive content on a time to time basis

- Create, execute and scale Inc42's flagship partner program/creator program

- Build capability to distribute at will

- Ensure creation and presentation of Inc42's social media performance on a weekly/monthly basis to key stakeholders

Trends & Campaigns:

- Responsible for planning, executing and managing social media campaigns like:

- Occasion Based Campaigns

- Editorial First Campaigns

- Partner Campaigns

- Identify trends in the Indian Startup Ecosystem and execute short term moment marketing campaigns

Team Collaboration:

- Collaborate with creative team to produce benchmark setting designs for social media

- Collaborate with editorial team to co work on campaigns, series and day to day social media posts

- Collaborate with data and analytics team to source correct data for infographics and factual content for various marketing campaigns

What We Are Looking For:

- 5+ years of experience in content or brand marketing

- Managed a team of 4+ in the past

- Preferably from modern digital media, content-first consumer company

- Has a strong understanding of content marketing and fluent in communications

- Has demonstrated strong experience in driving brand lift and scaling social media growth for companies in industries above

- Should be good at A/B testing and experimenting with copy

- Ability to write short, thematic, subtle & quirky content

- Impeccable grammar and proofreading skills are a must

- Ability to work independently, as well as with a team to meet deadlines