Inbound Marketer - SaaS Product

Job Title

Inbound Marketer

Job Description

- Develop the inbound marketing strategy and its enterprise SaaS product Allspark.

- Build and grow the inbound lead funnel, and qualify marketing leads to be fit prospects for the sales team via email, calls, face to face meetings with clients across markets.

- Ensuring there is a steady growth and usage of landing pages as well as other tools to boost conversions.

- Collaborate and work closely with web development team as well as other teams managing PR, Events and Field Marketing to enhance and optimize the customer discovery and acquisition.

- Monitor competition, pricing and client feedback and make necessary changes to our inbound marketing strategy.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI across the marketing efforts.

- Set up the process for managing qualified leads with Sales team across geographies: US, Europe, South East Asia, Australia, Japan.

Skills & Experience :

- The individual will need to be hands-on since this is a build from scratch job, and most of this would be individual driven.

- Prefer prior marketing experience in demand generation, lead funnel management and client qualification.

- Self-starter and creative thinker who can maximise results with limited budgets, and can optimise models and processes across markets.

- Growth marketing for Enterprise product requires working with various tools across customer touchpoints, and will need the individual to have a data-centric approach.

Location : Bangalore, India

Industry Type : Enterprise SaaS/Big Data/Digital Media

About this role

This role provides an opportunity to be a part of the Marketing team, and kick start Inbound Marketing for a truly global SaaS startup. The role will require a singular focus on lead generation and driving opportunities through the pipeline.

- It is one of the fastest growing startups in the space and its unique strength to leverage user data to disrupt the Marketing eco-system would be a game changer.