In Living - Manager - Marketing

InTrading is a vertically integrated Solid Wood Furniture manufacturing firm, with a state of art manufacturing facility in Churu (Rajasthan), Meerut and upcoming manufacturing capacity in NCR. The management plans to invest 200 cr by 2016 in expansion plans, starting 25 Cr investment concluded in High tech 5 axis CNC machines, Veneering plant, etc.

The furniture is exported to customers globally as well as retailed in India through - InLiving- from chain of furniture stores in Pune & Delhi, Franchises PAN India and online presence. The Comapny is also OEM to leading furniture brands in Inda.

The company is a part of a 1000 cr+ group driven by a promoter who is a Harvard alum and has 25 years of experience in successfully running businesses.

Reporting to the ED India, your responsibilities will include :

Job Responsibilities :

- Develop & execute key marketing strategies required for achieving business plan covering all media - online, offline, mobile, social, digital & print;

- Identify and establish strategic alliances for achieving Sales;

- Identify and engage with right PR firms, design houses and event agencies;

- Competition Mapping, Trend Monitoring & Create Trends; MIS and Data Management: Need Gap Analysis, Pricing Analysis, Competition Analysis, Data Interpretation; and undertake need based market visits

- Partner with the sales/retail and product team to execute campaigns onground

- Handle consumer research and consumer data mining.

- Handle retail marketing

Qualifications :

- 10-15 Years of experience in the marketing domain

- Tier 1 institutes, relevant startup and team leadership experience

- Very strong analytic skills

- Out of box thinker

- Good understanding of India retail scenario