In Living - Director - Marketing

InTrading is a vertically integrated Solid Wood Furniture manufacturing firm, with a state of art manufacturing facility in Churu (Rajasthan), Meerut, Manesar and upcoming manufacturing capacity in NCR. The furniture is exported to customers globally as well as retailed in India through - InLiving- from chain of furniture stores in Pune & Delhi, Franchises PAN India and online presence. The Comapny is also OEM to leading furniture brands in Inda.

The company is a part of a 1000 cr+ group driven by a promoter who is a Harvard alum and has 25 years of experience in successfully running businesses.

To know more about the group, please visit www.inliving.com, www.ihdp-india.com,

Reporting to the ED India, your responsibilities will include:

Job Responsibilities:

- Responsible for defining the brand for the company and all its product / category lines in India and Internationally;

- Ensuring the brand gets communicated in the right way across all consumer touch points consistently

- Ensure expansion of store network for the brand by planning and opening new stores PAN India.

- Management of stores and business PAN India in a span of 3 years

- Responsible to drive the entire ATL presence of brand to achieve the brand building objectives

- Drive the right BTL and activation exercises

- Responsible for all customer engagement and brand building in the digital medium (Social, Content)

- Work closely with the stores and other functional teams to help plan, design and execute the right marketing campaigns to achieve their revenue / business objectives

- Work closely with the Digital marketing - Performance team to achieve the brand and performance objectives

- Choosing and working with the right partners to be able to achieve the key responsibilities

Candidate Specification:

Educational Qualification: Require MBA from Premier B-School

Work Experience Required:

- 12+ years of Sales and Marketing experience, with atleast 8 years of brand management experience

- Experience across BTL, ATL spends

- Should have managed a team of 15 or more

- Experience in home decor shall be an advantage

Key Skills:

- Strong understanding of brand management

- Experience in having built and executed a brand is a plus

- Ability to work across business partners

- Ability to strategize as well as work hands on

- Articulate. Ability to communicate and listen.

- Analytically savvy. Ability to closely monitor and influence all key metrics.