Important part of this role: - You will the first core member of the growth marketing team working closely with the founders and managing outside agency. - You are a crusader of healthy living, fit body and strong mind. - You are metrics and data oriented. And use data and consumer behaviour to design run growth experiments and decision making. - Have a strong penchant for building lifestyle brands, should be driven by consumer insights. What will you do: - You will drive direct B2C marketing to reach the right target consumer. - You will lead online/offline marketing campaigns to enable all manner of organic and paid marketing for user conversion. - You will devise innovative growth strategies, by developing a deep understanding of our target consumers and use data and market intelligence to drive acquisition and retention efforts at each stage of the customer life cycle. - You will be responsible to lead digital marketing campaigns for acquisition, engagement and retention - Organic digital marketing through SEO, Blogging, Content Strategy, Social Media. - Performance marketing campaigns across all marketing channels (Social, Google, Affiliates). - Own ROI driven digital marketing i.e: user acquisition, re-marketing &amp; re- engagement. - Though you will be independently responsible for the growth marketing, you will have support from other team members like content and design to augment marketing stories. You should have: - Minimum 3+ years of experience in a Start-up, preferably E-commerce/Consumer Tech Industry will be preferred (Although, this is NOT a deal breaker) - Some experience working with B2C, marketplace or lifestyle product or services company. - Experience in handling outside marketing agency and campaign budgets. - Expertise in Adwords (Search &amp; Display) - Work on PPC Platforms like Google AdWords, Bing AdCenter among others. Good understanding of digital paid media best practices/ Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Remarketing, Google Analytics, A/B Testing, Driving App installs / Engagement effectively. - Knowledge of website analytics, app analytics &amp; reporting tools like Mixpanel, Segment, Webmaster tools, Sumo A few things you might want to be prepared if we contact you: - Have a clear and crisp understanding of ImStrongs -problem and solution statement. - 3 ways to improve our products user experience, Which means if we send a message to you, you will immediately signup to try our product. - Identify a user persona of someone in your family that syncs with our target customer and craft a pitch on why he/she use our product. We are keen to understand HOW and not WHAT you did in your previous experience to bring growth. Salary Offered :&nbsp;15-18L + ESOPS

Bangalore

ImStrong - Growth/Digital Marketing Lead 

ImStrong - Growth/Digital Marketing Lead  ,Job Description for ImStrong - Growth/Digital Marketing Lead  in ImStrong in  Bangalore for (3-10) years of experience. Apply Now!

Job Description for ImStrong - Growth/Digital Marketing Lead  in ImStrong in  Bangalore for (3-10) years of experience. Apply Now!