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24/01 Kavya Guwalani
General Manager - Talent Acquisition at Impact Guru Technology Ventures Pvt Ltd

Views:900 Applications:268 Rec. Actions:Recruiter Actions:29

ImpactGuru - Head - Brand Marketing (5-12 yrs)

Mumbai Job Code: 1038189

About Us:, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency. has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners. was incubated at Harvard Innovation Lab in the USA in 2014. recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East. was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks. was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.



Location: Mumbai

Team Size: 300 +

Who are we scouting for Head of Brand Marketing in Mumbai (Andheri - East).

Purpose of the role:

To provide leadership to the existing Brand Marketing team to evolve our crowd funding platform into a world class experience for our fundraisers and a tool for providing intelligent insights for our internal team. You will be responsible for defining and refining Impact Guru's brand positioning and tasked to grow and solidify the brand. You will lead and develop world-class brand campaigns and activations that support our brand and business goals. You will collaborate closely with a broad set of internal and external partners to support integrated marketing campaigns that create brand desire among customers and fuel the love our members have for our brand.

Roles & Responsibilities:

- Build and lead the Global Brand Marketing and Creative Services teams, overseeing the brand management and strategy development, and consistent implementation of global brand guidelines, standards and creative execution. Create a brand portfolio that reflects the various maturity of our marketplaces.

- Collaborate with leaders cross functionally (Product and Customer Experience, Content, Performance Marketing, Insights, PR, HR and Technology teams) to build and oversee deployment of a global marketing/brand strategy that works across our various marketing initiatives and is relevant to each marketplace. These initiatives include but are not limited to: Product Naming and Architecture, Content Franchises, Social Media Sub-Branding, recruiting, social purpose initiatives.

- Use a mix of data, insights and vision to build a global brand strategy for Impact Guru that goes hand in hand with product go-to-market strategies and is reflective of deep understanding of the target customer segments (attitudes and behaviors). Stay closely attuned to key brand metrics and performance against targets.

- Evolve the Impact Guru brand from the leading Crowdfunding platform to the premier global crowdfunding brand that appeals to prospective customers, while always enhancing our members' love & emotions with everything we do.

- Weave our People Principles into our brand definition and demonstrate how these manifests in front of customers, employees and key stakeholders to be a company that means more than what we do.

- Connect the powerful stories that emerge from our campaigners & members every single day, to our wider brand narratives and activations, and build our presence across key stakeholder classes.

- Partner with the Global Research team to craft an approach to measure brand awareness, brand health and reputation management consistently in all of our marketplaces, and determine measurable ways to connect these metrics to business output.

- Build, scale and inspire a global brand and creative services organizations (including external partners) that can support global marketing, PR, recruiting, content marketing and social responsibility campaigns at scale, across continents and time zones.

- Responsible for creating engagement on all social media channels & managing overall social media/brand risk.

- Responsible for delivering sustainable improvements in marketing campaigns' ROI.

- To launch and drive brand marketing campaigns that can build momentum for a brand's awareness and consumer acquisition.

- Thorough monitoring of all social media channels comments, reviews & blogs etc

- Responsible to resolve issues faced on social media channels

- Ensure the completion of market analyses and monitor the competitive activity in the market as well as conducting gap analyses and financial modelling, which avail the business a competitive advantage and facilitate the realization of new brand marketing opportunities for the business.

- Integrating PR processes in brand marketing campaigns that ensures maximization of ROI.

- To work in a financial position managing budgets for high-value business projects.

Professional Experiences:

- Minimum 5 years of extensive experience in handling social media and brand management & in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at the capacity of a Senior Brand Marketing Manager in a fast-paced and extremely competitive environment.

- Impeccable written & oral communication skills in English & Local Language

- Target oriented & hunger for personal growth and overall development

- Strong organizational and interpersonal skills

- Should have worked in a team environment

- Excellent time management skills

- An extreme level of flexibility and adaptability to new tasks & environments

- Responsible, Capable & has the ability to work independently

- Logical Thinker and look to solve problems in a strategic way

- Good Analytical skills will be highly preferred.

- Should possess vast skill and knowledge in CRM systems and databases as well as marketing automation.

- Proficient in the use of softwares such as Adobe Creative Suite 6, Illustrator, and InDesign that are necessary for the creation of engaging branding materials and content.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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