About Us ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners. ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East. ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health &amp; Tech Awards, selected among top 5 early-stage startups in India by TiE, and featured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGuru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. Our Mission is to reach 1million patients in the next decade. We are building a very large healthcare financing ecosystem to help make Healthcare Affordable To Save Lives Today, While Securing Families For A Better Tomorrow. Website: https://www.impactguru.com/ Team: https://www.impactguru.com/team Press Release: https://www.impactguru.com/press-awards The VP, Content &amp; Communication is responsible for the strategic design, implementation and management of a range of on-line &amp; off-line communication strategies targeting the relevant audience. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies. This position will report directly to the CEO of the Organisation. Primary Responsibility - Develop strategic communications planning for marketing content. - Develop promotions and communications liaising with other departments and the Management Team. - Manage the corporate branding- In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search - Manage PR and press relations- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn &amp; others. - Manage PR and press relations - Assist in the preparation and drafting of various communications (email, social media, blogs, etc. - ) Communication : - Ultimately, the job of the VP, Content &amp; Communication is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. - Manage and develop blogging strategy, Grow our subscriber base - Integration of content activities within traditional marketing campaigns. - Leading content development through a cross-platform content strategy. - Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. Marketing Communications : - Developing and executing a results-driven, multi-platform communications strategy and plan. - Creating and managing all marketing materials and collateral in line with brand direction - Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed. - Tracking effectiveness of various campaigns and course correcting as required - Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets - Leading the planning and implementation of PR and initiatives related to the brand - Email marketing and Inbound marketing management - Develop compelling Patient content Social Media Communication : - Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales - Identify appropriate print and social media channels for targeted campaigns - Transform content to ensure easy sharing with social networks - Managing content across all platforms, including social media. Writing, editing and proofreading content. - Creating and leading content for Advertising &amp; Marketing Communication. Managing video production with allied professionals. Creative : - Overviewing the creatives of DTP,, graphic designers, Photographers, Video Editors and content-allied professionals. - Creative understanding for Offline and Online designs Team Management : - Performance and operational management of team working across multiple programmes - Inspiring, motivating and supporting staff so that they are thinking and acting at their best, delivering high quality work, working as an effective team and meeting organisational and individual objectives. - Conducting periodic competitive audits. Supervising the maintenance of content inventories and matrices. General - Contribute to the overall development, strategies and plans. - Ensure the values of participation, partnership, sustainability, social responsibility, cost effectiveness, transparency and accountability are reflected in your work. - Any other responsibilities as may reasonably be required from time to time Key Requirements : - You have prior experience in a similar role. - Proven design/creative team management capabilities - Expert in Performance Marketing, SEO and Brand Experience - Managed Creative/Communication team of over 100 people - Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices - Strong knowledge of content development and SEM. - Proficiency in MS Office Suite - Copywriting and copy editing - Strong working knowledge of HTML, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram; - Highly motivated, quick-learner, self-starter in marketing, communications and/or technical areas - A strong network of PR and media contacts would be highly advantageous. - You have exceptional verbal &amp; written communication skills. - You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously. - You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

Mumbai

Impact Guru - Vice President - Content & Communication 

Impact Guru - Vice President - Content & Communication  ,Job Description for Impact Guru - Vice President - Content & Communication  in Impact Guru Technology Ventures Pvt. Ltd. in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Impact Guru - Vice President - Content & Communication  in Impact Guru Technology Ventures Pvt. Ltd. in  Mumbai for (5-10) years of experience. Apply Now!