About the company: ImpactGuru.com, India's leading crowdfunding and fundraising platform raises money online for medical, social, or personal purposes. It aggregates a large number of online donations to allow any individual requiring financial assistance for medical expenses, or a student seeking a scholarship, or an NGO, or an individual to raise funds for any cause. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (the Middle East-based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various Indian investors from USA, Southeast Asia, and the Middle East. Job Description : As an Offline Marketing and Branding Manager, you would define, manage and enhance brand performance by creating and executing consumer awareness and sales opportunities to meet the short term and long term business objectives via offline distribution. You will be responsible for all external communications campaigns, creative content &amp; materials, Brand Development, Event Planning &amp; Management and PR. Responsibilities : - Develop an understanding of the product categories and the brand proposition and develop a roadmap for new campaigns on campuses in line with brand and business objective - Develop and conduct consumer understanding through market research, market analysis and efficiently execute various campaigns in retail/offline touch points with innovative branding with efficient multiple executions at various places. - Lead offline initiatives to effectively communicate the brand and product propositions to consumers through in-campus and offline media communications. - Develop and execute marketing communications for the new launches and existing line of products in various visibility channels and primary catchment and other media i.e. Campuses, Stores, Malls, hand-outs, Posters, and so on - Plan and execute Below-the-line(BTL) activities focusing campuses and localities to increase awareness on the product, such as campus / mall events, and activations, hostel activations, trial shows etc - Taking complete ownership of ATL / BTL acitivies - Finding partner / vendor for building salesforce - Maintain ongoing and develop partnerships encompassing advertising and marketing agencies, vendors to help deliver the offline marketing objectives - Manage - Space on Hire- on campuses with revenue targets - Coordinate with various teams to develop the concept content Qualification : - Minimum 3+ years of experience in B2C offline marketing space. Any experience with large consumer internet companies or other consumer-focused companies will be preferred - Experience scaling offline channels including but not limited to ATL, BTL, community engagement, events etc - Excellent people management and marketing strategy plus planning skills - Deep understanding of the current offline branding and marketing landscape Salary Offered : 5-8 LPA

Mumbai

Impact Guru - Manager - Offline Marketing & Branding 

Impact Guru - Manager - Offline Marketing & Branding  ,Job Description for Impact Guru - Manager - Offline Marketing & Branding  in Impact Guru Technology Ventures Pvt. Ltd. in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Impact Guru - Manager - Offline Marketing & Branding  in Impact Guru Technology Ventures Pvt. Ltd. in  Mumbai for (3-5) years of experience. Apply Now!