Impact Guru - Manager - Direct Marketing

Manager - Direct Marketing | ImpactGuru Foundation

About Us :

- Impact Guru Foundation (IGF) aspires to build a world where healthcare is affordable and accessible to everyone. Impact Guru Foundation was founded in 2014 with this vision of promoting universal healthcare and has continued to learn and grow since.

- Our inspired and passionate board members have one more thing in common - an unshakeable faith in the intuitive desire and ability present within every individual to make a difference.

- This is where IGF, as we like to call ourselves, comes in. We want to give people a platform through which they can ensure accessibility and affordability of the best possible healthcare for every single individual who needs it. It's an ambitious goal but with 1.6+ million lives being lost every year in India due to poor quality healthcare, it's the goal we need

Position Summary :

- The Direct Mail Marketing will support ImpactGuru Foundation to mobilize financial and non-monetary resources through direct email marketing and engagement with individual donors for retention.

- He or she will lead IGF's associations with multiple existing and new stakeholders among direct donors.

- The Manager constantly focuses on strengthening existing relationships within these partners as well as cultivating new champions among these stakeholders.

- This role works closely with the internal functions of IGF such as Program team, Finance team and Impact team to develop win-win opportunities to maximize our impact within and beyond.

Responsibilities :

- Direct Marketing:

- Identify the target audience and grow our mail list.

- Design and implement direct email marketing/donation campaigns.

- Proofread emails for clarity, grammar, and spelling. Passion for Writing is an added skill.

- Ensure mobile-friendly email templates.

- Create email databases for lead generation and make sure that those are maintained bounce free.

- Analyze campaign performance and suggest improvements.

- Should have a good handle on the Excel sheet and creating macros in it.

- Wanting to do POCs on a plethora of tools to be able to hunt for a faster and better email marketing strategy, basically a solid tech mindset.

- Ability to cold call people in different regions within India

- One should be able to convince an existing client or prospect

- Keeping track of customers that have been contacted and those who do not want to be contacted in the future.

- Following up on previous customers for potential donation.

- Maintaining records of customer contacts.

Minimum Qualifications, Skills & Competencies :

- Strong project management skills including assessing progress to goals and making the necessary course corrections or reinforcements

- Strong communication (written and verbal) and presentation skills

- 3+ years of relevant work experience in client facing roles or a similar role which should include around 1-2 years' experience in Technology and Marketing.

- Strong in the people quadrant with the ability to work with various people and build relationships.

- Have the ability to engage partners, both internal and external, on any level

- Proficiency with Microsoft Word, PowerPoint, Excel

- Multi-Tasker and a quick learner and implementer.

- Recording client's feedbacks market information (If any).

- Maintaining periodic status reports, activity reports, and calls/ follow-ups reports.