Impact Guru - Head - Public Relations

- Develop a public relations plan including strategy, goals, budget and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate all public relations activities

- Develop story narratives and pitch the same to the media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for awards, partnerships, sponsorships, speakerships on an ongoing basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting the brand and make appropriate recommendations regarding communication strategy surrounding them

- Anticipate crisis situations and mitigate the same