IMImobile is seeking a Marketing Manager to join the marketing team for Textlocal. As a Marketing Manager, you will need to have a strong understanding of the consumer mind-set and be responsible for generating business leads and delivering targeted communication through various media channels. You will need to drive awareness, engagement and demand generation for Textlocal. About Textlocal:&nbsp; Textlocal is India's leading SMS-based marketing and customer engagement product, quickly growing into a multi-channel product. A multi-award-winning software, Textlocal has over 1,65,000 happy business customers. Textlocal offers best-in-class features, superior user experience, robust technology and excellent carrier relationships. About the role :&nbsp; &nbsp; - Generate leads with an eye on improving conversions across the funnel - Responsible for product positioning and messaging across website, emails, social media, ads, PR and all other customer-facing channels - Scale up our B2B content marketing efforts with product datasheets, user guides, case studies, whitepapers and more - Manage paid marketing channels including AdWords (Search and Display), Bing Ads, LinkedIn, Social and others - Explore how offline reach can be extended cost effectively via various growth hacks including B2B partnerships, local language ads (TV/radio), setting up franchises/ resellers/DSAs, event partnerships, listings etc. - Develop customer success stories and case studies. Get organic/paid PR/blog traction in the right channels to the right audience - Define the marketing mix, understand and measure costs of customer acquisition vs. lifetime value of the customers and measure business performance against targets on an ongoing basis. - Package, price and position the offering for each sector/ vertical and come up with high-quality collateral. - Design and implement processes to manage the end-to-end customer lifecycle starting from driving awareness and stimulating trial to enhance loyalty and repeat purchases. - Quantitatively/qualitatively assess the business case for targeting new sectors and identify routes to market (direct and indirect) and put together the necessary channel partnerships. - Build a high level of empathy for the end users of the product and be the voice of these users within the company to drive ongoing usability and user experience improvements. - Consistently assess product usage by customers and fine-tune the product roadmap and operational processes. &nbsp; Skills :&nbsp; - 5-10 years of relevant experience, preferably in B2B product Marketing - Looking for an engineering / MBA graduate with a genuine passion for product marketing. - Strong bias for action with quick iteration - Demonstrable experience in leading and managing SEO/SEM, PPC marketing database, email, SMM, and display advertising - Experience working with industry tools and analytics packages including web analytics (google analytics/webmasters tools) and MS Excel - Demonstrate experience in consumer marketing, managing projects with multiple stakeholders and multi-tasking between various projects. - Excellent communication and data presentation skills that allow you to clearly, compellingly, and effectively influence audiences internally and externally, across organization boundaries. Website: www.textlocal.in

Hyderabad

IMImobile - Marketing Manager - B2B Product Marketing 

IMImobile - Marketing Manager - B2B Product Marketing  ,Job Description for IMImobile - Marketing Manager - B2B Product Marketing  in IMImobile in  Hyderabad for (5-12) years of experience. Apply Now!

Job Description for IMImobile - Marketing Manager - B2B Product Marketing  in IMImobile in  Hyderabad for (5-12) years of experience. Apply Now!