Imarticus Learning - Manager/Senior Manager - Performance Marketing

About Imarticus Learning:

Imarticus was formed with an aim to become India's leading Financial Services and Analytics professional education company. The company has emerged as a leading education and technology player, with over 30,000 students on-boarded. The company empowers individuals and large organizations in meeting their human capital and skill set requirements through a range of bespoke programs delivered through classroom and online learning.

Over the last nine years, Imarticus has also emerged as the preferred sourcing, training and skill development partner for over 120 firms, which include leading Global & Domestic Banks, Consulting, KPO- s, Technology & Analytics firms. Some of these clients include HDFC Bank, BNP Paribas, Goldman Sachs, Morgan Stanley, Aditya Birla, KPMG, Accenture, etc. We are also building a product which puts peer learning back at the centre of online education.

Please visit our website to know more about us: www.imarticus.org

Job Responsibilities:

- Work closely with the Head of Marketing to develop marketing & brand project scopes, objectives, deliverables and timelines

- Plan, Strategise & Drive pay per click ad campaigns Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

- Drive performance marketing strategies and lead end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.

- Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals. Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.

- Improve quality score of ads on Google and optimize campaign structure.

Brand & Media Planning:

Navigate performance marketing efforts to a wider Brand Planning role with a clear impact on leading Brand Metrics such as;

- Brand Recall (Aided & Unaided),

- Brand Awareness

- Brand Associations

- Customer Satisfaction Index

- Brand Health

- Facilitate in creating annual, quarterly, monthly marketing budgets. Monitor & review the spends in accordance with the budgeted spends

- Create combined paid, organic, affiliate media schedule for All India centers

- Assist in Brand Development for new international markets of Imarticus

- Research new marketing technologies, trends and ideas, and assess the scope of application within Imarticus for better processes/ consumer engagement/ cost reduction/ scalability

- Assist in developing - Marketing Innovation Bank- with a vision to facilitate 2x growth in next 1 year

- Identify gaps and opportunities within existing marketing ecosystem to propose new, improvised solutions

- Develop a detailed project road-map plan to track progress

- Independently turnaround and execute innovation with the available resources as per timelines

- Develop SOPs, train and handover to the team

- Coordinate internal resources and third parties/vendors for the flawless execution of projects

- Use appropriate verification techniques to manage changes in project scope, schedule and costs

- Ensure that all projects are delivered on-time, within scope and within budget

- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility

- Ensure resource availability and allocation

- Measure project performance using appropriate systems, tools and techniques

- Report and escalate to management as needed

- Manage the relationship with all project stakeholders

- Perform risk management to minimize project risks

- Establish and maintain relationships with third parties/vendors

- Create and maintain comprehensive project documentation

Experience: 7-10 years of relevant experience.

Requirements:

- Sound educational background, preferably from the field of computer science or engineering with a MBA in Marketing

- Hands-on performance marketing experience with an EdTech/ e-commerce platform/ Performance Marketing Agencies/ Disruptive lead gen agencies.

- Experience of introducing SAAS solutions, tech interventions as marketing innovation

- Must have a strong analytical mindset with an ability to guide teams to optimize costs, reach and lead gen efforts

- Research oriented, with an ability to sense consumer behaviour and driven by - consumer first- approach

- Sound technical background, with understanding or hands-on experience of SAAS, web technologies, Automation, AI in Marketing

- Excellent written and verbal communication skills

- Solid organizational skills including attention to detail and multi-tasking skills

- Adept at strategizing, implementing and optimizing paid marketing campaigns with a strategic focus on long term brand objectives

- Must be willing to evolve as a Brand Head from a Performance Marketing role in a period of 18-24 months

- PMP certification is a plus

Ideal candidates would be from EdTech, Fintech, HealthTech,Telecom, E-Commerce brands SAAS providers