Images Group - Head - Digital Marketing

Brief Role Description-

- Managing the strategic development and workload of the Digital Marketing team.

- Plan and execute all web, SEO/SEM, marketing database, email & social media advertising campaigns.

- Ensure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessary.

- Design, build and maintain our social media presence.

- Develop transaction and data-driven email programs. Utilize internet marketing techniques.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Instrument conversion points and optimize user funnels.

- Responsibility for departmental profitability and long-term business planning to achieve financial targets.

Skills/Qualifications:

- Experience in a fast-paced environment.

- The ability to work under pressure, to strict deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitude.

- Proven senior level digital marketing experience across all digital disciplines, including campaign strategy, online planning & buying across all digital channels including mobile, PPC and social media.

- Knowledge of emerging markets and trends within the wider digital industry.

- Outstanding interpersonal, communication and presentation skills (both written and verbal).

- Confident, resourceful and an exceptional decision maker.