- Develop, implement and manage our email marketing and social media strategy - Define critical email marketing and social media KPIs and measure the success & impact of the strategy - Manage and oversee email marketing and social media content - Build and maintain an editorial calendar for all relevant social channels - Stay up to date with latest email marketing and social media best practices and technologies - Ensure content is informative and appealing in line with requirement of campaigns - Collaborate with multiple teams within the organization and different stakeholders of the Institute - Monitor SEO and user engagement and suggest content optimization - Develop and maintain framework for keyword research and relevant dashboarding - Website optimization and key performance metrics through Google Analytics - Making recommendations regarding process improvements and helping develop performance policies and procedures - Support development and content teams on optimization projects to improve user engagement. - Bachelor's or Master's degree in marketing or relevant field. - At least 4-5 years' experience in digital marketing working with successful brands - In-depth knowledge of various social media platforms, best practices, and website analytics. - Highly creative with excellent analytical abilities. - Excellent communication and interpersonal skills. - Abreast on the latest trends and technologies in digital marketing.

Mumbai

IIT Bombay - Assistant Manager/Deputy Manager/Specialist - Digital Marketing 

IIT Bombay - Assistant Manager/Deputy Manager/Specialist - Digital Marketing  ,Job Description for IIT Bombay - Assistant Manager/Deputy Manager/Specialist - Digital Marketing  in Indian Institute of Technology Bombay Development and Relations Foundation in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for IIT Bombay - Assistant Manager/Deputy Manager/Specialist - Digital Marketing  in Indian Institute of Technology Bombay Development and Relations Foundation in  Mumbai for (4-8) years of experience. Apply Now!