iimjobs.com - Product Owner - Employer Branding

If you like the concept, gear up to launch this product in the market (don't skip the video).

About the Role:

We assist our partners in overcoming Employer Branding, Diversity, and Inclusion challenges. We have dedicated a section on our website for companies to share video job descriptions for critical roles organizations are trying to close.

Video JDs provide engaging and insightful content without job seekers going through boring textual ones. They enable organizations to communicate brand identity and values effectively.

In a nutshell, this position requires a mix of marketing tactics and strategies.

Functional Area: Strategic Initiatives

What you will be doing:

- You will be the Product Marketing Specialist for Video JDs and will be responsible for evangelizing our strategic initiatives product.

- Wear your Creative Hats and get excited to ideate and implement Product marketing campaigns along with creating compelling creatives for the Brand using tools like Canva, Powtoon, Adobe, Wix, Doodly & others

- We want somebody enthusiastic and driven who can run GTMs for our products pan-India and is ready to wear multiple hats, ranging from marketer and product champion to sales protagonist.

- As the Product Marketing Owner for Video JDs, you will be responsible for end-to-end Client Engagement (with our partners across cities) and managing CRM/ automation tools such as Pipedrive, Mailchimp, and Google Analytics.

- High cross-functional collaboration with Sales, Tech, Product Activation, and Customer Success teams is expected.

What we offer:

It is a great learning opportunity in a lean setup, with a super fun team and an exciting work atmosphere. It is a great platform to help you create meaningful impact much faster, enabling you to be a part of a high-growth start-up that is witnessing 2X growth with an exciting 20% Product Mix.