IIFL - Product Manager - Gold Loan

- To conceptualize, design and roll out Gold Loan Product

- To manage entire Gold Loan Product life cycle from strategic planning to tactical activities

- To lead all the activities & initiatives related to Gold loan product management and maintenance pan India

- To manage the design, features and benefits of Gold loan product, volume forecasting & market share

- To carry out pricing analysis, determine and support distribution channels, design, develop and implement promotional plans

- To specify market requirements for Gold loan products by conducting market research supported by on-going visits to customers and non-customers

- To drive a solution set across development teams (Credit, operations, technology and Marketing Communications) through market requirements, product contract, and positioning

- To communicate with all areas of the company, including business/sales, credit, operations, technology, communication and strategy

- To analyze potential partner relationships for the product

- To prepare and execute the competition and market share strategy on an ongoing and pro-active basis

- Responsible for competitor analysis

Internal Process :

- To work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer

- To serve as the internal and external evangelist for product offering, closely working with the distribution/sales channels and key customers.

- To develop and implement a company-wide go-to-market plan, working with all departments including business/sales channels to execute.

- To organize product training for launch, expansion and capacity building

- Staying up-to-date with industry trends